HYBE Announces Weverse Con Festival India, Bringing One of the World’s Biggest K-pop Festivals to the Country for the First Time

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HYBE Announces Weverse Con Festival India, Bringing One of the World’s Biggest K-pop Festivals to the Country for the First Time



 Chennai – 7 October 2026: HYBE is bringing its flagship global music festival, Weverse Con Festival, to India. Scheduled to take place on 27–28 March 2027 in New Delhi, the festival will mark its first edition outside Korea. 


Spanning over two days, Weverse Con Festival India will bring HYBE’s signature live music experience to India, uniting world-class Indian and global artists, spectacular performances and a vibrant celebration of fan culture. For Indian fans, the festival is set to be a landmark moment, bringing one of the largest K-pop festival experiences ever seen in the country.


Inspired by the immersive fan experiences fostered through global superfan platform Weverse, the festival will go beyond live performances to bring music, interactive fan engagement, brand activations and cultural experiences together in one physical setting. Designed around the connection between artists and their fan communities, the festival will offer fans opportunities to engage with artists and fellow fans throughout the experience. Weverse Con Festival India will feature a diverse lineup of Indian and K-pop artists, alongside special collaboration stages that bring artists and cultures together in new ways.

 

Jason Jaesang Lee, CEO of HYBE said, “Weverse Con Festival India marks a new chapter in our ‘multi-home, multi-genre’ strategy and reflects our commitment to India as a key market in HYBE's global growth. By bringing HYBE’s global capabilities together with India’s creativity, we aim to create a festival that expands our ecosystem through experiences that resonate with local audiences. We look forward to bringing fans together to discover a new universe of music and unlock an immersive journey where they can connect, celebrate, and explore new possibilities alongside the artists they love.”


Zooil Yang, President of Weverse Company, said, “We are thrilled to join HYBE to deliver Weverse Con Festival India to one of the world’s most vibrant K-pop fan communities. As a global superfan platform, Weverse serves as the leading hub connecting artists and fans around the world. Through the festival, we are excited to extend our innovative services and fan experiences beyond the screen and into a live setting, seamlessly integrating the online and offline worlds of fandom.”


Weverse Con Festival India is co-produced and promoted by BookMyShow Live, the live entertainment experiences division of BookMyShow. Having built K-pop into a thriving live category in India, BookMyShow Live will bring Weverse Con Festival to Indian fans as they know it from Seoul, in full and at scale. As the producer of some of India's most celebrated live entertainment experiences, it brings the production expertise and audience reach to deliver this global festival at home, with tickets available exclusively on BookMyShow, India's leading entertainment destination.


Along with HYBE and Weverse, which have been bringing Weverse Con Festival to life since its launch, the festival is presented by Kia India, Mastercard, Project B and Samsung, and NONGSHIM joins as an Associate Partner. As the festival’s banking partner, Mastercard will offer its cardholders exclusive access to pre-sale tickets.  


The first India edition of Weverse Con Festival will give fans the opportunity to experience some of the world’s most influential K-pop artists through immersive live performances, alongside artists from India’s diverse music scene. Bringing global and Indian music cultures together, the festival will offer a distinctive festival experience that celebrates artists, music, and fans, creating new connections across cultures.


HYBE’s commitment to cultural exchange extends beyond Weverse Con Festival India. HYBE INDIA, HYBE’s strategic global office in India, has been conducting nationwide auditions to discover and develop local talent, produce content and expand intellectual property, with a focus on creating locally resonant, globally scalable content.


About HYBE

HYBE Corp. (HYBE), rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company built on music and technology. Under its mission, “DISCOVER A NEW UNIVERSE, UNLOCK AN IMMERSIVE JOURNEY,” HYBE creates immersive experiences through artists, content, platforms, and services for fans around the world. Across its Music, Platform, and tech-driven future growth initiatives, HYBE connects its businesses to expand fan experiences and drive innovation across the global entertainment ecosystem. HYBE’s multi-label system includes BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, ABD, YX LABELS, and JCONIC, while HYBE AMERICA manages a diverse portfolio including Blue Highway Records, music publisher Big Machine Music and Quality Control Music in the U.S., along with HYBE’s labels in Latin America and the U.S. Hispanic market. Beyond music, HYBE continues to expand across concerts, video content, gaming, original stories, retail, and fan platforms, including Weverse, a global superfan platform. With operations across Korea, Japan, the U.S., Mexico, China, and India, HYBE continues to shape the future of entertainment by combining music, technology, and platform innovation.


About HYBE INDIA

HYBE INDIA, a strategic global office of HYBE, is a key hub expanding the company’s ‘multi-home, multi-genre’ strategy and strengthening its presence in one of the world’s fastest-growing music and entertainment markets. Based in Mumbai, HYBE INDIA connects India’s dynamic creative landscape with HYBE’s global capabilities across music, platforms, and IP, leveraging the company’s full value chain in talent discovery, artist development, and content production. Rooted in HYBE’s mission, “DISCOVER A NEW UNIVERSE, UNLOCK AN IMMERSIVE JOURNEY,” HYBE INDIA aims to develop locally resonant yet globally scalable content while fostering cultural exchange and new opportunities for artists, partners, and fans. Through this integrated approach, HYBE INDIA supports HYBE’s long-term vision for innovation and sustainable growth across the global music industry.


Project Information

Website: https://india.hybecorp.com/ 

Audition Website: https://india.hybeaudition.com/ 


Official Channels

Instagram: https://www.instagram.com/hybeindia/ 

X: https://x.com/HYBE_INDIA 

YouTube: https://www.youtube.com/@HYBELABELS 

Snapchat: https://www.snapchat.com/@hybeindia 


About Weverse Company

Weverse Company is a global superfan platform aiming to innovate the platform business through the expansion and enrichment of the customer experience. In June 2019, Weverse and its e-commerce platform Weverse Shop launched. Weverse provides content and services optimized for fan activities, along with functioning as a communication channel between artists and fans. Weverse Shop offers artists’ official merchandise to customers around the world. Weverse is currently operating communities for more than 200 global artists including K-pop icons BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, BOYNEXTDOOR, TWS, ILLIT, NCT DREAM, RIIZE, BLACKPINK, P1Harmony, as well as global artists such as Ariana Grande, Megan Thee Stallion, Dua Lipa, The Kid LAROI, Conan Gray, and Gracie Abrams, reaffirming its position as the world’s leading superfan platform. 





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