LAVA INTERNATIONAL CONFIRMS ONBOARDING 2500+ FRESHERS IN 2024

 LAVA INTERNATIONAL CONFIRMS ONBOARDING 2500+ FRESHERS IN 2024


Campus hiring expansion aligns with Lava’s vision of creating job opportunities across all levels.

100% of blue-collar recruits sourced from technical institutions, strengthening India’s manufacturing ecosystem.

3D culture of Delivery, Discipline, and Development empowers employees with a growth-driven, inclusive, and innovation-focused work environment.


Chennai: Lava International Limited, the leading homegrown smartphone manufacturer, is driving a new wave of talent development with its largest-ever hiring initiative. In 2024, Lava onboarded over 2500+ freshers across key functions, reinforcing its commitment to India’s growing mobile technology sector. With a strong emphasis on innovation, leadership, and inclusivity, Lava International’s hiring strategy aligns with its vision of Lava Reimagined, shaping a workforce that fuels India's technological self-reliance.


Speaking on the hiring initiatives, Ms. Pranjal Yadav, General Manager, Human Resource, Lava International Limited, said, “Our recruitment strategy reflects Lava’s commitment to fostering fresh talent and providing meaningful career growth opportunities. We have actively embraced a bottom-up approach, ensuring that every employee, whether in leadership, technical, or manufacturing roles, has a pathway to grow alongside the organization. Initiatives like 3D culture, Delivery, Discipline, and Development, are designed to equip, empower, and enable employees to achieve individual success while contributing to our collective vision. As we move forward with Lava Reimagined, we are committed to building a workforce that is innovative, inclusive, and reflective of India’s technological ambitions. We believe in creating an ecosystem that thrives on ingenuity, collaboration, and a relentless pursuit of excellence.”


Leadership & Mid-Level Hiring

Lava International Limited continues to recruit from India’s premier institutions such as IITs, IIMs, FMS, MDI, and IMT, onboarding fresh talent for strategic roles in Product, Marketing, E-Commerce, Supply Chain, R&D, Manufacturing, and Sales. This initiative aims to create a new generation of leaders capable of steering Lava’s expansion both within India and internationally.


To strengthen its leadership pipeline, Lava ensures that at least 10% of its annual field sales hires come from fresh graduates, providing career-defining opportunities to young professionals entering the industry.


Engineering & R&D Talent

Lava’s R&D center remains a hub for innovation, with nearly 20% of its workforce comprising fresh engineering graduates from leading institutions. This continuous influx of young talent ensures that Lava stays at the forefront of technological advancements and operational excellence.


Building a Skilled Manufacturing Workforce

Lava’s commitment to workforce development extends beyond white-collar roles. The company has sourced 100% of its blue-collar workforce through campus recruitment drives across India, providing first-time employment opportunities to skilled technicians from technical institutes. This initiative strengthens India’s manufacturing ecosystem and aligns with the nation’s vision of self-reliance in production.


With a strong emphasis on innovation, leadership, and inclusivity, Lava International remains dedicated to strengthening India’s position as a global technology hub. By expanding hiring efforts and investing in young talent, the company is not only fueling its own growth but also contributing to the broader economic and technological advancement of the country.


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About Lava International Limited

#ProudlyIndian | Made in India, Made for India


Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.


Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

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For any queries, please contact:

Lava Mobiles 

Anasua Mitra | +91 78382 36770 | anasua.mitra@lavainternational.in

Avian WE 

Ayush Tripathi | +91 78385 38623 | ayusht@avianwe.com

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